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AI consulting for small business. Where AI pays, and how to use it safely.

Madak is an AI consulting partner for small and mid-size businesses: we find where AI will make money, cut cost or save time, set up tools like Claude with clear rules, and train your team to use them.

Who it’s for. Teams already using AI without a plan.

Most companies already use AI: someone pays for a tool, someone else pastes customer data into one. What’s missing is a plan for where it pays, rules for what’s allowed, and training so the whole team benefits, not just the curious few.

  • You pay for AI tools nobody uses
  • Your team uses AI and nobody has written down what’s allowed
  • You know AI could help and don’t know where to start
  • You’ve been pitched an AI platform and can’t tell if you need it
  • Customer data may already be in tools it shouldn’t be
  • You want Claude set up properly for the whole team

That’s exactly the work we do.

What’s included. A plan, rules and a trained team.

  • AI opportunity map

    Every place AI could help, ranked by whether it makes money, cuts cost or saves time, and how fast it pays back.

  • Tech stack audit

    Every tool you pay for, what it costs, what it duplicates and what it could connect to.

  • A written AI policy

    What’s allowed in three modes (assist, build and operate), which tools are approved and what may touch customer data.

  • Claude, set up for your team

    Workspaces, projects and shared instructions configured around your work, so the tool knows your business from the first day.

  • Team training

    Hands-on sessions built on your own work, and onboarding for new hires.

  • A phased roadmap

    The smallest first build named, what comes after it, and what to leave alone.

How it runs. Small first, then scale.

  1. Deep Dive

    To start

    Two one-hour sessions with our CEO: where you are, where AI fits and what to do first, in a written document.

  2. Audit and policy

    First weeks

    Your tools, data and workflows reviewed, and a written AI policy your team can follow.

  3. First rollout

    First Sprint

    The smallest version that works, set up and in use, whether that’s Claude for the team or one automated workflow.

  4. Expand

    Every quarter

    What earned it is extended; what didn’t is cut.

AI in the work. Where it already runs.

  • SafeTraces website

    35

    Case studies, white papers

    SafeTracesHealth Technology

  • University of Florida website

    1K

    First-month website sessions

    University of FloridaAlumni Advancement

AI consulting, explained. What to expect, and what to avoid.

  • What an AI consultant does

    An AI consultant helps a business decide where artificial intelligence is worth using, sets up the tools and rules to use it safely, and gets the team using it. For a small or mid-size business that usually means three things: a ranked list of opportunities, a written policy, and a first rollout, often an AI assistant like Claude set up for the whole team.

  • Where AI pays in a small business

    Proposals, emails, reports and summaries drafted in minutes from your own material.

    Calls recorded and summarized into notes, decisions and follow-ups that land where your team works.

    The same weekly job done by hand, like moving data between tools, handed to an automation.

    An internal assistant that knows your services, pricing and processes, so new hires stop asking the same questions.

  • Where it doesn’t

    AI is worth using where it removes real friction or extends real reach. Where it doesn’t, it’s a liability with a monthly fee. We rank every opportunity by payback before anything is built, and we’ll tell you when the answer is a spreadsheet.

  • Why the policy comes first

    Most teams already use AI, and most haven’t written down what’s allowed. A short policy, with three modes (assist, build and operate), an approved tool list and a rule for customer data, protects the business and gives people permission to use the tools properly. Madak wrote its own and works by it every day; this is that work, delivered to you.

  • How Madak uses AI

    Claude runs much of Madak’s own workflow: drafting on-brand content, summarizing meetings, keeping our documentation current and building the systems behind this website. That’s how a small senior team delivers at the scale of a much larger one, and it’s what we set up for clients.

  • What it costs

    Start with a Strategic Deep Dive with our CEO: $580 for two one-hour sessions that end with a written plan. The policy, rollout and training fit in a pack of 10 hours for $1,800, or run inside a full-service project from $7,000 a month. See pricing.

Full service. One clear price.

Projects start at $7,000 a month and everything is included. Not ready for a full project? Start smaller.

  • Pack of hours

    A pack of 5 hours$1,00010 hours$1,80020 hours$3,000

    $1,800one timeThat’s $180 an hour.

    Strategy and development time, bought in a block. No project needed.

    • 10 hours with the senior team
    • Use them on any service, from strategy to websites to AI
    • One payment, no monthly commitment
    • Hours never expire
  • Strategy session

    Strategic Deep Dive with our CEO

    $580one timeTwo 1-hour sessions.

    Sit down with Adam Lejeunekopp and leave with a plan you can act on.

    • A strategic breakdown of your business
    • A game plan built with you
    • Next steps across all services
    • Walk away with a tangible strategic document
Adam Lejeunekopp

Not sure it’s the right fit?

Grab 20 minutes with Adam, our founder. You’ll get an honest read on where you are and what makes sense, even if it’s none of these.

Checkout

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Related services. One team runs them all.

  • Operations

    AI agents and automation

    Madak is an AI automation agency that builds AI agents and automated workflows for small and mid-size businesses, each for a named job like routing leads, drafting proposals or moving data between tools.

  • Sales

    CRM and sales systems

    Madak builds and runs CRM and sales systems for B2B companies: a CRM set up the way you actually sell, every lead routed to a person, and the email, follow-up and reporting around it.

  • Strategy

    Go-to-market strategy

    Madak is a go-to-market strategy consultant for B2B companies: we define who you sell to, what you say and which channels come first, then write it into a plan your whole team uses.

Questions, answered.

Got one we didn’t cover? Get in touch and a real person will answer.

Start with a Strategic Deep Dive with our CEO: $580 for two one-hour sessions and a written plan. The policy, rollout and training fit in a pack of 10 hours for $1,800, or run inside a full-service project from $7,000 a month.

Yes. We configure workspaces, projects and shared instructions around your work, connect the tools you use, write the rules for what may go into it, and train your team on real examples from your own work.

It depends on the tool and its settings, which is why the policy comes first. We use business plans that don’t train on your data, set what may touch customer information, and keep a record of who has access.

The stack, guardrails, and rules for using AI safely: a written AI policy, an approved tool list and what may touch customer data, team training, and making sure assistants like ChatGPT and Perplexity describe you accurately. It's one of the four Operations services, so it slots into the same roadmap as everything else.

No, and we'll tell you when the answer is a spreadsheet. AI is worth using where it removes real friction or extends real reach. Where it doesn't, it's a liability with a monthly fee.

Heavily, and deliberately. Claude runs much of our internal workflow: drafting on-brand content, maintaining our own Source of Truth documentation, and letting a small senior team deliver at a scale that would otherwise take a much larger one. We run an internal AI SOP that governs what's allowed with client data.

No. We map what you already have, find the silos, and recommend integrations that fit. We work across HubSpot, Zapier, Clay, and others.

Not sure where AI fits?

Start with a $580 Deep Dive with our CEO and leave with a written plan.