Madak is an SEO and AEO agency that gets B2B companies found in Google and described accurately by AI assistants like ChatGPT, Perplexity and Google’s AI answers.
Buyers now ask an AI assistant before they ask Google, and the assistant answers with whatever it can find about you. If your site is hard to crawl, vague about what you do or contradicts itself, the answer is wrong, or it’s about someone else. SEO gets you found; AEO makes sure you’re described correctly when you are.
That’s exactly the work we do.
Structure, speed, indexing, redirects and structured data, fixed first and then watched so they stay fixed.
The searches your buyers make, how hard each one is to win, and which page should rank for it.
Service, industry and comparison pages written answer-first, with the internal links that tell Google what matters.
Plain answers, FAQs, structured data and an llms.txt file, so AI assistants can quote you accurately.
The questions your buyers ask AI assistants, tracked over time, so you know where you’re named and where you’re not.
Clear next steps and tested calls to action, because traffic you don’t convert is a cost, not a metric.
First weeks
Search Console, analytics and AI prompt tracking set up, and a record of where you rank and where you’re named today.
First Sprint
Technical problems, redirects, missing structured data and contradictions in how you describe yourself, fixed first.
Every Sprint
One strong page for each thing you sell, written answer-first and linked from everything related.
Every month
Pages sitting just off page one get a sharper answer, an FAQ and better links, and we report what moved.
Search engine optimization is the work of making your site easy for Google to crawl, understand and trust, so it ranks for the searches your buyers make. It covers the technical base (speed, structure, indexing), the content (one strong page for each thing you sell) and the signals around it (links from other sites, reviews and consistent facts).
Answer Engine Optimization is the same discipline aimed at AI assistants. ChatGPT, Perplexity, Gemini and Google’s AI Overviews answer a buyer’s question directly, often naming two or three companies. AEO is the work of making sure you’re one of them, and that what they say about you is true.
AI assistants reward different things from a page of links:
Pages that say what something is, who it’s for and what it costs in their first two sentences get quoted.
Models repeat whatever a company says most consistently. If your FAQ lists five services and your services page lists sixteen, the answer will be muddled.
Structured data, FAQs and tables tell a model exactly what each fact means.
Directories, reviews, partner listings and press feed AI answers as much as your own site does.
We start by measuring: Search Console, analytics and a set of tracked prompts that show where AI assistants name you today. Then we fix the technical base and the contradictions, build one page for each service and industry you sell, and write each one answer-first. Every page carries structured data and FAQs, and the site publishes an llms.txt file that describes the business in plain text for AI models.
Technical fixes show up in weeks. New pages for less competitive searches can start ranking within a few months of publishing; competitive terms take longer. AI answers change as the sources they read change, so we track them every month rather than promising a date.
Phinney Ridge Painting got a page for each individual service, new titles and descriptions on every page, and content AI assistants can pull from. New users grew 46% from 2024 to 2025, and visits to the estimate request page nearly tripled. Innovation DuPage’s organic search has brought in 12,000 visits so far in 2026.
SEO and AEO run inside full-service projects, which start at $7,000 a month alongside the strategy, the site and the systems behind it. For a focused job, like a technical audit or a migration check, packs of hours start at $1,000 for 5 hours. See pricing.
| AEO | SEO | |
|---|---|---|
| Who reads it | AI assistants: ChatGPT, Perplexity, Gemini, AI Overviews | Search engines: Google and Bing |
| What the buyer sees | A direct answer that names a few companies | A page of links to choose from |
| What it rewards | Plain answers, consistent facts, structured data and being cited elsewhere | Relevance, technical health, links and helpful content |
| How it’s measured | Tracked prompts that name or cite you | Rankings, clicks and leads from search |
| Where to start | Say what you do plainly, and the same way everywhere | Fix the technical base, then build a page for each thing you sell |
Projects start at $7,000 a month and everything is included. Not ready for a full project? Start smaller.
Everything included. One senior team.
White glove from kickoff to launch and beyond. Strategy, operations, sales and marketing, all combined. You pay one monthly price, and larger or more complex projects go up from there.
Tell us what you’re building. We’ll tell you what it takes.
A pack of
Strategy and development time, bought in a block. No project needed.
Strategic Deep Dive with our CEO
Sit down with Adam Lejeunekopp and leave with a plan you can act on.
Not sure it’s the right fit?
Grab 20 minutes with Adam, our founder. You’ll get an honest read on where you are and what makes sense, even if it’s none of these.
Got one we didn’t cover? Get in touch and a real person will answer.
SEO gets your site ranked in search results. AEO gets your company named, and described correctly, in the answers AI assistants give. Both need a fast, clear, well-structured site; AEO adds plain answers, consistent facts and structured data a model can quote.
Technical fixes show in weeks. New pages for less competitive searches can start ranking within a few months; competitive terms take longer. We report every month on rankings, clicks and leads, so you can see what’s moving.
Yes. We track the questions your buyers ask in ChatGPT, Perplexity, Gemini and Google’s AI answers, and record where you’re named or cited. That becomes the baseline we improve against.
No. Nobody controls Google’s or an AI model’s results, and anyone who guarantees a position is guessing. We commit to the work, show you the numbers every month and change course when the data says to.
It can, if URLs change without redirects. We map every old URL, carry over titles, descriptions and structured data, and watch Search Console after launch so any drop is caught early.
Answer Engine Optimization. Buyers increasingly research vendors through AI tools rather than a list of blue links, and those tools will describe your company whether or not you've made it easy for them to get it right. We optimize for both traditional search and AI answers.
Book an intro and we’ll look at where you rank, and where you’re named, today.
