CTL Global

The Goal

CTL had grown into several divisions, but its old website made the company hard to understand and hard to choose. It needed a modern brand and website that clearly showed what each division offers and earned the trust of shippers.

What We Did

• Strategic Plan: Built a strategic plan deck and streamlined CTL's service offerings into a clear, buyer-friendly structure.
• Brand Refresh: Updated the logo and brand guide, with custom patterns for each of the 4 divisions, icons and a regional service map.
• Website Design & Build: Planned the site map and info architecture, designed in Figma and rebuilt the site in Webflow.
• Technology & Trust: Showcased real-time tracking, proof-of-delivery emails and reporting tools, plus certifications, integrations and technology partner logos.
• Team & Content: Added team headshots, case study and blog cover templates, and launched the first blog posts.
• Technical SEO: Delivered a technical SEO package and set up CTL's Google accounts to track performance.

The Impact

In 8 months, CTL's website health score improved by 60%. The company came away with a clearer brand, a website that explains every division and a foundation for case studies, thought leadership and paid media.